Top Online Marketing Platforms in India

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    In the view of rising numbers of internet users (around 300 million users by 2015) in the country, small and medium enterprises (SMEs) will vouch for online presence as digital advertising Brazil Phone Number List in the country is already growing by a massive 50% year on year.

    According to IAMAI March 2013 report, the online advertising market in FY 2012-2013 has grown to reach INR 2260 crores, which represents a y-o-y growth of 29%. It is projected that by FY 2013-2014, the size of the online advertising market in India will be INR 2,938 Crores.

    Even though traditional media like television and newspapers still remain the preferred media for seeking information and entertainment, spends on digital media have steadily increased from just over 1 percent of total Indian advertising spend in the year 2005 to nearly 7 % in 2012.

    From 2011 to 2013 regarding online marketing, we have noticed a decline in search and display advertising (major contributors), and a rise in mobile, social media and video advertising. The Internet has been reinvented on mobile devices becoming smaller, more personal, customizable, and accessible anywhere on the go. Traditional forms of interactive advertising are therefore now in the process of evolving as they migrate from computers to mobile devices. According to a study, post click behavior tells that people who looked for specific information on a product have in the end bought it: 55% email Ad, 64% Ad on SM websites, Mobiles ads 64%.

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